Business & Growth Analyst

Who are we?

At umob, we’re building Europe’s mobility platform of the future. We do so by connecting all public transport, shared mobility, and taxis options into one single app — making traveling across Europe as easy as booking a hotel on Booking.com.

Customers want simplicity, trust andconvenience. We believe that in five years, choosing how to travel will feel as simple as booking a hotel today. And you can help us doing so.

We’re growing fast, both nationally and internationally, and that calls for sharp insights. That’s why we’re looking for a Business & Growth Analyst who can bring data to life and accelerate our growth.

What will you do?

As a Business & Growth Analyst at umob, you’ll dive deep into our data and business models. You’ll combine numbers, user behavior, and strategic thinking to uncover what truly works — and what can be improved. Concepts like LTV, CAC, cohorts, and retention are second nature to you, and analyzing them excites you.

You’ll help us understand:

• How users move through our app

• Which revenue streams are growing fastest

• Where opportunities lie for new business models (like subscriptions)

• How to optimize pricing strategies and margins

You’ll be the bridge between data, strategy, and business.

Your responsibilities:

• Analyze financial and user data (LTV, CAC, ARPU, cohorts)

• Develop scenarios for new business models and business cases (e.g., tenders, subscriptions, partnerships)

• Identify patterns in user behavior and revenue streams (conversion, retention, per city)

• Collaborate with the MT (for financial modeling) and the CCO (for commercial strategy)

• Build financial scenarios together with management and finance

• Turn data insights into concrete strategic recommendations

Why (u)mob?

At umob, you’ll work on something that truly matters — smarter, more sustainable travel across Europe. We’re an ambitious scale-up with short lines of communication, real responsibility, and a team that thinks in opportunities.

What you’ll get

• A key role in building Europe’s mobility platform of the future

• Plenty of freedom to experiment and make an impact

• Hybrid working (Rotterdam HQ + remote)

• Competitive salary + strong growth potential.

• Minimum 2 years of experience in data analysis, business strategy, finance, or growth analytics

• Strong analytical background (data + finance)

• Familiar with KPIs such as LTV, CAC, ARPU, retention, and cohort analysis

• Comfortable working with tools like SQL, Excel, Tableau/Looker, Python (a plus)

• Thrives in a scale-up environment and thinks entrepreneurially — you don’t just see opportunities, you act on them

• Strong communicator — able to present and visualize complex analyses clearly

Bonus points if you have experience with platform models, subscriptions, or mobility products 🚗🛴🚆